In this session, Andrea Pass of Andrea Pass Public Relations shares insights and tips on how to navigate the evolving media landscape in the age of COVID-19.
Studies estimate that the average American spends 11 hours per day absorbing media (print, broadcast, online, podcasts, etc.). While some have content related to the current news cycle, others have news pertaining to a trade field, consumer need or business growth subject. Public Relations is the process that uses press to build mutually beneficial relationships between organizations and their publics. PR should be part of every company’s marketing mix. PR secures third-party editorial endorsement to increase brand awareness with targeted audiences and to impact reputation management.