Ahead of the FIFA World Cup™ games launching in just 128 days on June 11, the FIFA World Cup™ Trophy Tour by Coca-Cola gets underway on March 24 in the United States.
As part of a global junket that began on Jan. 3 in Riyadh, Saudi Arabia, the North American leg of the trophy tour will visit all 16 FIFA World Cup 2026™ Host Cities and 22 additional markets. The goal is to celebrate the growing excitement surrounding the biggest and most inclusive sporting event in history.
The international trophy tour, currently in Uzbekistan, will span 30 FIFA Member Associations, according to statements from Coca-Cola and FIFA.
The 2026 tour marks 20 years of the FIFA World Cup Trophy Tour by Coca‑Cola. Over this period, more than 4 million fans across 182 markets worldwide participated.
Fan Engagement in Every City
“Football has an unmatched ability to bring people together, no matter where they’re from or what language they speak,” said Mickael Vinet, vice president, global assets, influencers and partnerships, The Coca‑Cola Company.
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“For two decades, the FIFA World Cup Trophy Tour by Coca‑Cola has been a journey that connects fans to the magic of the game. As the Trophy travels toward the biggest FIFA World Cup in history, we’re celebrating the passion, pride and unity that make football the world’s favorite sport,” Vinet added.
Collaboration with Coca-Cola
The FIFA World Cup Trophy Tour by Coca‑Cola will visit all three FIFA World Cup 2026 host countries and future FIFA World Cup and FIFA Women’s World Cup™ host nations, including Morocco, Portugal, Spain, Saudi Arabia and Brazil.
At each stop, local communities will have access to unique fan engagement opportunities, including immersive brand experiences, interactive football challenges, and exclusive content featuring FIFA Legends. Visiting all 11 US Host Cities and 10 additional major markets, the US leg will deliver interactive experiences and unique, up-close moments with the world’s most iconic trophy.
The North American leg officially kicks off on Feb. 26, 2026, in Mexico City.
“The FIFA World Cup Trophy is recognized around the world as the greatest symbol in sport, and Coca‑Cola is one of the world’s most recognized brands,” said Romy Gai, FIFA’s Chief Business Officer.
“For two decades, our partnership with Coca‑Cola has united fans and brought them the magic of the FIFA World Cup through the FIFA World Cup Trophy Tour by Coca‑Cola. Over five editions, the iconic trophy has visited 182 of our 211 Member Associations, and this tour will be particularly special—not only are we marking the 20th anniversary of the FIFA World Cup Trophy Tour by Coca‑Cola, but we are also preparing for the biggest FIFA World Cup in history, with three host nations: Canada, Mexico and the United States,” Gai said.
The 2026 edition of the tour gets underway March 24 in Los Angeles and ends June 3 in New York/New Jersey, most likely at MetLife Stadium, according to reports. The tour will make 38 stops in all 16 Host Cities, including across Canada and Mexico. For the full schedule, click here.
This trophy tour precedes the biggest FIFA World Cup™ in history, featuring a record 48 teams and 104 matches. The tournament will also mark the first time three countries have jointly hosted the event.
About the Trophy and Attending the Tour
Fans can register for complimentary tickets on a first-come, first-served basis, with the ability to claim up to four tickets per stop.
Additional information can be found here and at FIFA.com.
The tour features a rotating cast of “FIFA Legends” who accompany the trophy to various stops worldwide to engage with fans through clinics and public events. Some confirmed legends includes Mia Hamm, Cobi Jones, and Julie Foudy.
Since the World Cup’s inception in 1930, two trophies have been used: the Jules Rimet Trophy (named for the longest-serving FIFA president, 1921-54), used from 1930 to 1970, and the FIFA World Cup Trophy, used from 1974 to the present. The production cost of the current trophy is estimated at $242,700, according to reports. The original Jules Rimet Trophy was stolen in 1983 and has never been recovered.
The trophy, designed by Italian sculptor Silvio Gazzaniga (Jan. 23, 1921–Oct. 31, 2016), in 1971, is produced in Italy. The 18-karat gold trophy features two athletes lifting the Earth. It weighs a little over 14 pounds and is 14.49 inches tall.
It is still produced by the artisanal family business GDE Bertoni, where Gazzaniga always worked. It is considered one of the most valuable sports trophies in the world.
About Soccer in the US
New York and New Jersey have three professional football teams — called soccer in the U.S. — NYCFC (plays in New York City at Yankee Stadium in the Bronx, and Citi Field in Queens), New York Red Bulls (plays at Sports Illustrated Stadium, Harrison, New Jersey), and NJ/NY Gotham FC (plays at Sports Illustrated Stadium, Harrison, New Jersey).
The professional history of the sport in the U.S. dates to the 1970s, with highlights including Pelé (1975-77) and the Cosmos (1971-85), the 1994 FIFA World Cup USA™ (seven matches including a quarter-final and semi-final), the FIFA Women’s World Cup 1999™ (opening Ceremonies and USA’s opening round match), the Concacaf Gold Cup Final in 2009, and the Copa America Centenario Final in 2016 which drew a record crowd of 82,026.
