If you’ve ever dreamed of going to the US Open, showing off your style, and maybe even making your underarms famous (yes, your underarms), Dove has just served up your big break.
This summer, Dove Advanced Care Antiperspirant is stepping onto the court as the Official Underarm Sponsor of the 2025 US Open, and they’re looking for one charismatic personality to join the team. The lucky winner will hold the title of Dove Underarm Ambassador — plus get a $10,000 sponsorship, a VIP trip to the tournament, and a starring role on Dove’s TikTok.
To enter, fans can post a video on Instagram or TikTok from Aug. 12–17 showing why they deserve the title. Bring the style, bring the charm, and bring the confidence—whether you’re serving looks, pretending to smash an ace, or just joyfully throwing your hands in the air.
The prize package is pretty sweet:
- $10,000 and the official title of Dove Underarm Ambassador
- A 72-hour VIP trip for you and a guest to the US Open in New York
- A starring role on @DoveRealTok during the tournament
- Dove Advanced Care Antiperspirant (for 72 hours of sweat and odor protection while you bask in your glory)
It’s a “fresh” first in sports sponsorship — literally. Dove is putting the spotlight on the unsung heroes of the game: underarms. They’re there for every ace, every fist pump, and every cheer from the stands. And now, they’re finally getting their moment.
“We’re proud to make history as the Official Underarm Sponsor of the US Open,” says Kevin Tolson, Head of Dove & SheaMoisture Deodorants at Unilever. “This isn’t just about putting underarms on the map — we’re turning them into icons.”
Think your pits are ready for center court? Step up, take a swing, and maybe you’ll be the one trading sweat for the spotlight. Rules and entry info are at rules.dja.com/doveunderarmambassador. Follow along at @DoveRealTok and #DoveSponsoredPits.