An entertainment discovery platform has opened a dopamine-releasing immersive experience at Westfield Garden State Plaza in Paramus, New Jersey.
Dopamine Land is a multisensory experience that has welcomed over 300,000 guests across London and Washington, DC. Now it’s at Westfield Garden State Plaza.
Fever said they have inspired over 200 million people every month to discover the best experiences in more than 35 countries. Fever aims to prompt users to enjoy unique experiences and events, from immersive exhibitions, sports, interactive theatrical experiences to concerts and festivals. The company also works to empower leading brands and creators with data and technology to develop and expand new experiences across the world.
“Van Gogh: The Immersive Experience” and “Stranger Things: The Experience” co-produced with Netflix, are two examples of headline-making events Fever has produced.
Dopamine Land is a multisensory experience designed to trigger dopamine — the happiness hormone — through playful installations, interactive spaces, and sensory delights. Guests can engage in hands-on exhibits, create music, step into dreamy environments, and capture unforgettable moments.
“Open to all ages, guests travel through an interactive world, boasting multiple rooms and activities that provide something new and exciting around every corner. Scribblescape, Cushion Clash, Balloon Parade, Sunset Lagoon, Lucid Dreams, Step & Sound, Cosmic Oasis, Euphoria Grove, O2 Lounge are curated adventures filled with illuminations, endless visuals, reflections and photo moments all designed to ignite childhood nostalgia and promote dopamine,” Dopamine Land said in a statement.
Highlights
◾ An interactive sensory museum designed to explore and trigger the happiness hormone dopamine
◾ Pillow fights, interactive displays, and many other “blissful attractions”
◾ Perfect for an outing with friends and family
◾ Colorful settings and surroundings to capture some truly unique photographs
General Information
◾ Select your date & time directly in the ticket selector
◾Get 15% off tickets now with code DOPAMINE15NJ
◾ Duration is about 45 minutes, though guests are welcome to stay longer
◾ Location: 504 Garden State Plaza Blvd. Located in the former Lord & Taylor department store. The entrance is on the first floor, near Garage A, between Nordstrom and Neiman Marcus (Spot D17 in the mall directory)
◾ Age requirement: all ages are welcome!
◾ Accessibility: the venue is ADA compliant
◾ Consult the FAQs of this experience here
The interactive museum offers a wide range of dopamine-inducing sensory experiences. The series of spaces are designed to stimulate touch, sight, smell, and even memory. Guests are invited to make some music and relax in meditative spaces.
About Fever and Dopamine Land
Live entertainment tech company Fever runs exclusive events, and sends users to various experiences, like new restaurants, concerts, nightlife, sporting events, and more. Dopamine Land is a Fever original event. The company uses proprietary technology and says it reaches more than 125 million people worldwide.
Fever has raised a total of $435 million across 14 funding rounds, the most recent being a $110 million led by Goldman Sachs in 2023, with participation from Eurazeo, Convivialité Ventures, Goodwater Capital, Alignment Growth, Vitruvian Partners, and Smash Capital. The firm closed a funding round in 2022 of $227 million, also led by Goldman Sachs.
Based in New York and Madrid, Fever was co-founded in 2014 by Alexandre Perez Casares, Francisco Hein, and Ignacio Bachiller Strohlein. As of January 2023, the company had a valuation of $1.8 billion.
Ignacio Bachiller Ströhlein, Fever’s CEO said, “We’re proud of our role in empowering experience creators to deliver memorable real-life experiences to millions around the world seeking to share unique moments. Despite the challenges of the pandemic and the novelty of the metaverse, there has never been a better time for thrilling and well-curated IRL events. Fever and the amazing event creators who use our platform are well-placed to meet the zeitgeist.”
About Westfield Garden State Plaza
Westfield Garden State Plaza (GSP) is a long time destination for fashion, dining and entertainment located just minutes from Manhattan. Anchored by Neiman Marcus, Nordstrom and Macy’s, the property features over 230 fashion stores which includes Abercrombie & Fitch, Forever 21, J Crew, and Zara, complemented by the center’s luxury district, which is home to Burberry, Ferragamo, Gucci, and many more lifestyle and tech stores including among others, Apple, Peloton, and Tesla.
There are 40+ dining choices, anchored by The Capital Grille, Eddie V’s, and Fogo de Chão. The center’s approximately 20 million visitors can also enjoy some of New Jersey’s best entertainment under one roof, including a 16 screen AMC Theatre, Pinstripes Bowling and Bocce, and Planet Playskool. GSP is easily accessible by public transportation or car and is conveniently located at the intersections of Route 4 and Route 17 and is close to the Garden State Parkway. The center offers year-round free parking with over 10,000 spaces.
