From Friday, March 27 to Sunday, March 29, American Dream will be hosting the Dream Asia Food Festival once again. The food festival last appeared at American Dream from Oct. 24 to 26, 2025 for a special, halloween-themed edition. As the festival returns, it will feature foods, live performances and other cultural experiences to entertain and educate guests.
The festival will be located at Parking Lot 26 at American Dream in East Rutherford, New Jersey. On Friday, it will run from 4 p.m. to 10 p.m. and over the weekend, it will run from 10 a.m. to 10 p.m.
The three-day celebration focuses on Asian culture, providing many different experiences for guests to immerse themselves within the culture. There will be over 80 food vendors at the event, offering a wide array of Asian cuisine. Some of the foods that will be featured at the festival include Korean corn dogs, bao, soup dumplings, milk tea and much more.
In addition to food, there will be merchandise and many other stores offering a variety of different products. There will be anime figures, streetwear clothing, jewelry, crochet plushies and many more items found at the festival. The plethora of merch vendors allows all guests the opportunity to leave the festival with memorable souvenirs and memorabilia.
The event will also feature live shows throughout the entire weekend. The renowned K-STAR Circus: A Kung Fu Journey will be heading to the Meadowlands to perform at the festival. There will also be a lantern parade, K-pop dances and more.
The festival features a variety of games and activities to keep the entire family entertained. Some of the fun events include a cosplay contest, a K-pop dance party and karaoke among many other activities. For more entertainment, there will be a bounce house and petting zoo for children in attendance.
General admission tickets for the festival cost $12 in addition to fees, when purchased early. Tickets bought the day of will cost $20. The tickets offer full access to food vendors, live shows, contests, merch vendors, workshops and activities.
VIP tickets cost $45 in addition to fees, offering exclusive access to attend the festival an hour before opening. The VIP tickets offer the same amenities as the general admission tickets, however, with additional perks. Some of these perks include exclusive VIP merch and constant entry and re-entry into the event.
To learn more about the festival and purchase tickets, visit https://www.dreamasiafest.com/nj2026.