If you’ve ever longed to watch Instagram Reels on your big television screen, your wait is over. Instagram’s in-app video format Reels is now available on Amazon Fire TV.
The Instagram for TV app displays short-form video content personalized for each user, with Instagram’s content algorithm suggesting Reels based on each user’s unique viewing history, according to an Amazon press release. Users can also search for Reels in the TV app by clicking popular content categories.
Amazon Fire subscribers will be able to pair up to five Instagram accounts to the IG for TV app, or create an entirely new account. This is the first time Instagram content has been designed for television.
“Our mission is to get you to the world’s best content fast, and we’re thrilled to welcome Instagram to Fire TV,” said Aidan Marcuss, vice president of Fire TV. “We’re committed to keep pushing the boundaries of entertainment on customers’ biggest screens—the Instagram team has built an awesome experience, and we’re excited to be the first place to offer it. We can’t wait to see what customers think.”
To get started, users have to install the Instagram for TV app on their Fire TV device and sign in with their Instagram account. Once logged in, the app includes search functionality to find anything from your favorite creators and profiles to diving into topics you care about. Users can also like Reels and browse comments and reactions.
The Instagram for TV app is available now in the U.S. on select Amazon Fire TV devices, including Fire TV Stick HD, Fire TV Stick 4K Plus, Fire TV Stick 4K Max (1st and 2nd Gen), Fire TV 2-Series, Fire TV 4-Series, and Fire TV Omni QLED Series.
It’s available now from the Amazon Appstore.
“Over time, we plan to introduce new features to the app, like using your phone as a remote to browse, different ways to channel surf, shared feeds with friends, and making it easier to keep up with your favorite creators in one place,” Meta, Instagram’s parent company, said in a press release.
Because Instagram for TV is built for shared viewing, content standards are suitable for a broad audience, and follow the PG13 rating system Meta recently introduced on the mobile app.
“Over time, we plan to introduce new features to the app, like using your phone as a remote to browse, different ways to channel surf, shared feeds with friends, and making it easier to keep up with your favorite creators in one place,” Meta said.