Blue Foundry Bank’s Rutherford location redesigned by DMR Architects has opened at 19 Park Ave. reflecting the bank’s reinvention as the banking option of today’s movers and shakers. Blue Foundry Bank offers a full service, crafted banking experience.
DMR Architects worked with the financial institution on a design that reflects the bank’s brand through an open floor plan and a more connected approach to banking, replacing traditional physical divisions such as counters and desks with Universal Bankers, supporting an environment conducive to helping customers plan for their financial success. The branch also includes space for community collaborations.
The aesthetic in the 1,600 square foot branch incorporates elements of the bank’s industrial history with exposed brick, steel, distressed wood, and concrete wall panels. The location features curated pieces of art an art deco moss wall, three-dimensional logos, and modern new ATM designs.
“Our reimagined Rutherford branch experience and design elements represent Blue Foundry Bank’s new brand and commitment to the hard-working businesses and individuals that we serve in Northern New Jersey,” said James D. Nesci, President and CEO of Blue Foundry Bank. “At Blue Foundry Bank, we look beyond providing financial services. Our new location will serve as a hub for strengthening the Rutherford community, and we look forward to deepening our footprint in this wonderful town.”
“People want to feel comfortable—like they’re sharing their vision with a trusted confidante, not just entering into a transaction—when discussing their personal and professional financial goals,” said Lloyd Rosenberg, AIA, President and CEO for DMR Architects. “By stepping away from the almost clinical banking décor, Blue Foundry has made an intelligent business decision that will set them apart when today’s investor shops for an banking institution.”
For more information about DMR Architects’ projects, call 201.288.2600 or visit www.dmrarchitects.com.
For photos of the new Blue Foundry location in Rutherford, click here.
About DMR Architects
DMR Architects’ success is built on the commitments of its teams, their dedication, the trust they nurture with their clients, and the challenges they meet with passion and intelligence to make a profound impact on the communities they serve. Founded in 1991, DMR’s commitments to foster an atmosphere of trust, creativity, and excellence has built a reputation as a respected full-service architectural firm specializing in architecture, master planning, sustainable design, programming, interior design and construction administration.
Headquartered in Hasbrouck Heights, N.J., DMR Architects is active throughout local, national and international markets, and has served a diverse client base in all sectors, including public, corporate, education, residential and healthcare. For more information, please visit www.dmrarchitects.com.
About Blue Foundry Bank
Founded as Boiling Springs Savings Bank in 1939 and headquartered in Rutherford, New Jersey, Blue Foundry Bank is a new kind of bank offering New Jersey full service, crafted banking. Its deposits are insured by the FDIC. With 17 branches throughout Bergen, Essex, Morris and Passaic counties, Blue Foundry Bank is one of the area’s largest savings banks designed specifically for its people, the movers and shakers. Reflecting its deep roots within New Jersey, and efforts to continue to move the community forward, the bank became Blue Foundry Bank on July 1, 2019.