NJ announces $1.25M in funding to expand small business exporting

New Jersey Business Action Center to award funds to businesses seeking to sell internationally


The New Jersey Department of State’s Business Action Center has been awarded $1.25 million in federal funds for the State Trade Expansion Program (STEP) to support businesses looking to export goods.


The New Jersey Business Action Center (NJBAC), received funding for the New Jersey STEP (NJSTEP) program to provide financial awards on a first come, first served competitive basis to New Jersey eligible small businesses that are new to export, as well as those businesses who currently sell their goods and services to other countries. The program is funded in part through a grant with the U.S. Small Business Administration (SBA).


“The goal of the program is to provide N.J. companies with the resources and the knowledge needed to succeed when entering the global marketplace,” says New Jersey Secretary of State, Tahesha Way. “This year’s increase in funding will allow the NJBAC to help additional companies realize export opportunities and we look forward to seeing how this will impact the state’s economy.”


The state’s successful NJSTEP program has been awarded funding for nine consecutive years. This year’s funding is the largest in the program’s history, having increased by 25% compared to 2020. The program has previously assisted hundreds of businesses, leading to millions of dollars in export sales around the world.


“If your business has already realized the potential of a global market, or an entrepreneur seeking to increase sales and profit by taking your business world-wide, we encourage you to look into applying for a NJSTEP grant,” said New Jersey Business Action Center Executive Director Melanie Willoughby.

During the COVID-19 pandemic, new opportunities under the NJSTEP program emerged. Online activities expanded comprehensive export promotion activities for recipients including translation of websites, product literature and catalogs. This contrasts with NJSTEP recipients’ previous reliance on traditional trade shows and missions for export promotion.


Recipients that have previously benefited from the STEP grant award include GY Highland Biotech LLC, a medical equipment supplier who researches and manufactures in vitro and cancer diagnostics. The firm received an NJ STEP award to translate its website into Italian, French, Spanish, German, Chinese, Japanese and Portuguese.


Among other awardees include Silver Defender, who manufactures antimicrobial films that cover a wide array of high-touch surfaces. The firm received an NJ STEP award for an international billboard to reach buyers in the United Kingdom.


The NJ STEP is administered by the New Jersey Business Action Center’s (NJBAC) Office of Export Promotion, both housed within the New Jersey Department of State. The application portal for the NJSTEP program opens October 1. To learn more, visit the organization’s website at nj.gov/state/bac or call 1‑800‑JERSEY‑7.

Meadowlands Magazine, the official publication of the Meadowlands Chamber and its affiliate organizations, has proudly served the business community of the Meadowlands region sine 1976. We are among largest business magazine in New Jersey (second by circulation) and offer prime visibility opportunities for businesses to connect with potential customers.