NJ Transit, in partnership with Newark Alliance, a non-profit organization committed to providing economic growth for all, recently revealed a 2026 FIFA World Cup-themed wrap on a Newark Light Rail vehicle. The custom wrap serves as part of Newark Alliance’s Kick It Newark campaign.
“The World Cup will bring the eyes of the world to New Jersey, and we want every resident and visitor to feel that excitement before the first match kicks off,” said Governor Sherrill. “This special Newark Light Rail wrap celebrates the energy that makes Newark such an important part of our state’s story. Through initiatives like Kick It in Newark, we’re building enthusiasm for this once-in-a-generation event while showcasing what makes the city unique.”
The wrap was unveiled at Newark Broad Street Station, celebrating the various parts of the world that are all brought together, while also celebrating Newark’s culture and role as a top location near one of the tournament’s host cities. It highlights Newark’s vibrant nature and the integral role that public transportation will be taking as the 2026 FIFA World Cup makes its way to the Garden State.
“As we prepare to welcome visitors during FIFA World Cup 2026™, the Newark Light Rail will help connect people to the restaurants, arts, entertainment, and local businesses that make Newark unique. Through Kick It in Newark, we’re inviting residents and visitors alike to explore the city and experience everything Newark has to offer,” said Ashley Mays, President of Newark Happening and Chief Marketing Officer at Newark Alliance.
As the 2026 FIFA World Cup comes to New Jersey, the cultures and traditions will be on display for the entire world to watch. The custom wrap serves as a way to show visitors what the state has to offer in an aesthetically pleasing way.
“The World Cup is bringing the world to our region, and we want fans to experience Newark as a destination in its own right,” said NJ TRANSIT President & CEO Kris Kolluri. “Partnering with Newark Alliance on this light rail wrap is one way we’re raising awareness of everything this city has to offer during the tournament.”
The first FIFA World Cup game being played at New York New Jersey Stadium in East Rutherford, New Jersey will be taking place on Saturday, June 13. Once the game kicks off, the World Cup fever will be in full effect and the region will be overtaken by over a month packed with action from the tournament.