One of the fastest-growing art toy collectible brands is opening its first permanent U.S. location at American Dream in East Rutherford, New Jersey on Friday, Sept. 15.
Pop Mart, a fast-growing global entertainment company headquartered in China, is known for its art toys and collectibles. Featuring original designer toy characters like Molly, Hirono, The Monsters, and Skullpanda, the company also carries brands like Harry Potter, “Spongebob Squarepants” and more.
First Permanent US Location
The retailer’s first move into the U.S. market was a pop-up shop last year in Southern California’s Costa Mesa. A roboshop (toy vending machine) followed in San Francisco, and later, a June pop-up at the World Trade Center in Manhattan in New York City.
New Jersey and American Dream were chosen as the international store’s first permanent place to call home in the U.S.
The grand opening event on Friday, Sept. 15 at 2 p.m. will include a ribbon-cutting ceremony with Larry Lu, the Head of Pop Mart North America.
Grand Opening Exclusives at American Dream Meadowlands
A variety of exclusives collectibles will be available for sale, including a limited 20-unit restock of the Hirono Elephant in the Room figurine.
Fans will also have a chance to acquire the exclusive DIMOO Solitary Island figurine.
Pop Mart’s exclusive collab with the streetwear label CLOT will also be unveiled at the grand opening event. The Skullpanda x CLOT collection will showcase the fusion of art and design that both brands are known for.
“We are thrilled to bring our unique retail experience to the American Dream Mall. The opening of our first permanent store in the U.S. signifies an important milestone for our brand, and we are excited to share our passion for designer toys with our loyal fans and collectors in the United States,” Lu said in a statement.
International Designers and Household Names
The Asian designer toy, collectibles, and culture company was founded in 2010 and operates 400 outlets, 2,000 robo shops and with a network of distributors in 84 countries and regions.
The firm works in collaboration with international designers such as Kenny Wong, Pucky, Kasing Lung and others, and also teams with Disney, Universal Studios and other big creative brands.
Pop Mart is known for packaging some of its collectable “designer” toys in a “blind box” format — a random assortment of toys inside that the buyer never sees until after the box is purchased and opened. The blind box phenomenon gave rise to the catchphrase “the blind box economy” as the retail trend continued to gain a foothold, particularly in the toy space.