Tooth Fairy Raises Prices According to New Delta Dental Poll

As a child, few magical figures hold as much weight as the Tooth Fairy. For generations, this welcome tradition has delighted children with her glittering rewards for lost teeth, introducing children to the concept of money and most importantly the importance of good oral health habits.

As children enthusiastically tuck their lost teeth under their pillows, hoping for a visit from the Tooth Fairy, parents and experts emphasize the significance of instilling proper oral hygiene practices from a young age. Delta Dental, a leading advocate for oral health, underscores the importance of these habits, highlighting the correlation between good dental care and lifelong well-being.

The Worth Of A Lost Tooth and The Economy

Recent data from the Delta Dental 2024 Original Tooth Fairy Poll® reveals intriguing shifts in Tooth fairy-giving trends across the United States.

  • 1.      West ($8.54): Surged ahead of the pack to lead U.S. regions with the highest monetary gift for a lost tooth, marking a 37% increase since last year’s results.  
  • 2.      Northeast ($6.87): Increased 12% and surpassed the national average by more than $1.00.  
  • 3.      South ($5.51): Dropped below the national average, after leading last year with $6.59 for a lost tooth.  
  • 4.      Midwest ($3.63): Significantly trailed the national average with a 36% drop, returning close to its 2021 average of $3.66.  

Randy Stodard, Chief Marketing Officer of Delta Dental of New Jersey, attributes this increase to the region’s emphasis on oral health, stating, “Here in New Jersey, we place a premium on oral health and the Tooth Fairy rewards children for their commitment and diligence. As the glittering ambassador of childhood smiles, the Tooth Fairy reminds us that good oral health is no fairy tale.”

The Original Tooth Fairy Poll, conducted annually by Delta Dental for 26 years, traditionally mirrored economic trends, aligning closely with the S&P 500. However, in 2023 and continuing into 2024, the Tooth Fairy giving trends diverged from the economic trajectory. Despite a 20% increase in the S&P 500, the value of a lost tooth decreased nationally, highlighting the Tooth Fairy’s unique response to changing economic landscapes.

About Delta Dental

Gabriella Ferroni, Senior Director of Strategic Communications at Delta Dental Plans Association, emphasizes the Tooth Fairy’s role in promoting oral health awareness. “Delta Dental has tracked U.S. Tooth Fairy giving trends for 26 years as a timely way to spotlight the importance of children’s oral health,” Ferroni notes. “It is not a surprise to see she tightened her purse strings following last year’s record high.”

The Tooth Fairy’s generosity extends beyond monetary rewards; she serves as a symbol of the importance of good oral health habits. Delta Dental of New Jersey, Inc., a leading dental benefits company, is committed to promoting oral health to millions of individuals across New Jersey and Connecticut. Since 1969, Delta Dental of New Jersey has provided accessible dental benefit programs of the highest quality, reflecting its mission to improve the oral health of communities.

As children eagerly anticipate a visit from the Tooth Fairy, parents and dental professionals alike emphasize the importance of good oral health habits. In the enchanting tradition of exchanging lost teeth for rewards lies an important lesson: the foundation of a lifetime of oral health begins with diligent dental care from a young age.