Hit the local catwalk as a streetwear model or make plans to catch iconic brand FUBU’s return to the runway, when a fashion experience show comes to American Dream Meadowlands, East Rutherford, New Jersey on Sept. 12 as New York Fashion Week kicks off.
FUBU and Coogi combine for the show and seek additional models and dancers to showcase its new clothing line. The open casting call is ongoing and anyone can apply here via Project Casting.
Requirements to Audition
- Open to models and dancers of all backgrounds
- Must be confident, energetic, and runway-ready
- Ability to follow direction from fashion coordinators and choreographers
- Must provide comp cards and recent photos for consideration
About the Show
The free event, “Where Legacy Meets the Future of Streetwear,” will offer a high-fashion experience that redefines and celebrates heritage, hustle, and style.
“This isn’t just a show — it’s a movement,” say organizers.
Showgoers will experience iconic FUBU looks and new drops. The show runs on the Dream Stage at the East Rutherford entertainment and retail center. Get mall parking tickets here.
The American Dream event follows its showing at last year’s Atlanta Fashion Week 2024 and is part of the FUBU NY Fashion Street experience. New York Fashion Week (NYFW) is Sept. 11-16
About FUBU
Started in 1992 by four friends from Hollis, Queens — Daymond John, Keith Perrin, J. Alexander Martin, and Carl Brown — For Us By Us acquired Coogi Australia in 2002. Coogi was once known for the knit sweaters made popular by rap stars like The Notorious B.I.G.
The FUBU brand has expanded in recent years, with each founder branching out to start other ventures, including HotelFUBU, FUBU Radio, FUBU Studios, and Shark Branding.
In 2020, FUBU went back to its roots and introduced a new collection combining contemporary and classic styles.
The brand’s appearance on the stage at Atlanta Fashion Week last year was its first on the catwalk in almost 20 years.
FUBU started out when in the late 1980s when Daymond John started sewing hats in his mother’s basement in Queens with just a $40 budget, Entrepreneur.com reported.
The company grossed over $350 million in annual worldwide sales by 1998, and by 2004, its estimated value hit $6 billion, according to Shoppe Black and other reports.
American Dream and the Dream Live Stage
American Dream is a destination entertainment and retail center that includes an indoor theme park, water park, ski slope, and high-end luxury stores.
The Dream Live Stage is a 30,000 square foot transformable space for red-carpet events, experiential exhibits, professional galas and other epic events. The customizable space has a standing room capacity of 900 guests, and infinite seating configurations.
