As part of its strategy to elevate corporate partnerships and fortify community engagement, Centenary University in Hackettstown, New Jersey designated Jersey Sports Group (JSG) as its official agency of record for sales and marketing.
Both organizations are committed to innovation, growth, and creating meaningful opportunities in the evolving landscape of higher education and sports marketing, according to JSG, a Meadowlands-area sports marketing and sales agency that is “rapidly growing.”
Positioning Centenary University
With deep roots in the Garden State, JSG founder Eddie Nicastro said he will leverage his own background and that of his company to position Centenary University as a premier destination for corporate partners. Nicastro has a proven record of success in sports marketing, sales, and as a commercial executive. He has worked for several top-tier clubs, including the Brooklyn Nets and the New York Islanders. JSG has extensive expertise in property sales, brand consulting, and strategic partnerships.
“We are excited to announce our strategic partnership with Centenary University,” said Eddie Nicastro, Founder & CEO of Jersey Sports Group. “Centenary has a unique identity, with a nationally recognized Equestrian Center, forward-thinking programs like Growth U, and an unwavering commitment to student success. We aim to maximize the university’s assets, create transformative partnerships, and generate sustainable revenue streams to benefit students, alumni, and the entire Skylands Region.”
The JSG Approach
JSG’s role extends beyond traditional sponsorship sales. The agency will identify, package, and market Centenary’s top assets, from campus facilities and athletic programming to academic initiatives and community-driven projects.
The bottom line, JSG said, is making sure brands recognize the university’s unique value proposition. As part of process, the agency creates visually compelling sales materials, develops a competitive rate card, and executes targeted outreach to regional and national corporate partners.
“Centenary University is very excited to partner with Jersey Sports Group to generate significant new revenue using their innovative approach to marketing, sales, and fundraising,” said Dr. Dale Caldwell, Centenary University President.
Blueprint for Success
This collaboration is more than just a sponsorship initiative; it is a blueprint for long-term success, both JSG and Centenary said. By aligning with top-tier corporate partners, Centenary aims to enhance its financial sustainability, elevate its academic and athletic profile, and strengthen its reputation as a hub for innovation and community engagement.
“This Jersey-built partnership is designed to drive meaningful impact at the intersection of sports, education, and business,” according to Centenary University and Jersey Sports Group.
“As we embark on this exciting journey, we invite corporate partners to join us in shaping the future of university engagement and sponsorship.”
About Jersey Sports Group
Jersey Sports Group (JSG) is a boutique sports marketing and sales agency specializing in athlete marketing, brand consulting, and property sales. Focusing on creating transformative partnerships, JSG delivers strategic, revenue-driven solutions for clients locally, regionally, and nationally. Follow Jersey Sports Group on Instagram at @jerzsportsgrp.
About Centenary University
Centenary University, located in Hackettstown, New Jersey, is a forward-thinking institution dedicated to providing a career-focused, experiential education. Founded in 1867, Centenary offers a diverse range of undergraduate, graduate, and professional programs designed to empower students with the knowledge, skills, and real-world experience needed to thrive in today’s evolving job market.
With a commitment to academic excellence, innovation, and community engagement, Centenary fosters a supportive learning environment where students can achieve their full potential. The university is home to NCAA Division III athletics, a renowned equestrian program, and a growing network of alumni impacting various industries. For more information, visit www.centenaryuniversity.edu.