Choose New Jersey released a record-breaking 2024 annual report that showed $987 million in economic impact resulting in more than 2,100 new and retained jobs and over 62 companies relocating or expanding in the Garden State.
“Choose New Jersey continues to strategically target industries and businesses, both domestically and internationally, that will strengthen our state’s economy,” said Ralph LaRossa, Chairman of Choose New Jersey and Chair, President, and CEO of PSEG. “The organization’s record-setting achievements in 2024 reflect its growing impact, as more companies recognize New Jersey as the premier destination to work, live, and thrive.”
Last year saw significant milestones, including the establishment of the New Jersey Asia Pacific Center and the New Jersey West Coast Center — the first domestic center outside of the state. These new centers, combined with a global marketing campaign, reinforced New Jersey’s reputation as a business-friendly environment and a top location for investment and innovation, Choose New Jersey said in a statement. Click here to view the annual report online.
Gov. Murphy Applauds Growth and Expansion
Governor Phil Murphy commended Choose New Jersey’s continued success, emphasizing its critical role in driving economic prosperity.
“Choose New Jersey has been instrumental in attracting businesses, creating jobs, and fostering economic opportunities. As we look to the future, the foundation built by Choose New Jersey will ensure sustained growth and success for years to come,” Murphy said.
Global Outreach and Industry Leadership
In 2024, Choose New Jersey led high-impact economic missions to key global markets, including the UAE, Canada, the United Kingdom, and India, as well as a domestic mission to California. These initiatives strengthened diplomatic and business relationships, showcased New Jersey’s leadership in emerging industries such as fintech, artificial intelligence, and renewable energy, and advanced strategic collaborations with higher education institutions.
“As we reflect on 2024, it is evident that New Jersey is not just competing on the global stage—it is leading,” said Wesley Mathews, President and CEO of Choose New Jersey. “With dedicated offices in global innovation hubs, we are ensuring that New Jersey remains at the forefront of industries shaping the future. This year’s accomplishments are a testament to our state’s unparalleled opportunities.”
Marketing New Jersey to the World
Choose New Jersey’s multi-million-dollar advertising campaign, This is New Jersey, significantly enhanced the state’s visibility throughout 2024. The campaign targeted global audiences in key markets, highlighting New Jersey’s business advantages, vibrant AI ecosystem, and economic momentum.
A key component of Choose New Jersey’s outreach included strategic use of sports and entertainment assets. The organization’s branding was prominently displayed at MetLife Stadium during NFL Giants and Jets games, as well as during New Jersey Devils games at the Prudential Center. Additionally, advertising campaigns reached audiences at Philadelphia 76ers games, with plans to expand to New York Red Bulls matches in 2025.
Looking Ahead to 2025
As Choose New Jersey prepares for another impactful year, the organization remains committed to driving business attraction and economic growth. Future initiatives include high-profile economic missions, expanded marketing efforts, and a strong presence at major industry trade shows.
Choose New Jersey’s continued success underscores the state’s position as a leader in business development and innovation, ensuring a thriving economic landscape for years to come.
About Choose New Jersey
Choose New Jersey is the state’s premier nonprofit business attraction organization. Collaborating with business, government, labor, and academic sectors, the organization fosters economic growth through global marketing initiatives, business development services, and strategic partnerships. To learn more, visit choosenj.com.