Cost-Effective Marketing Strategies

Due to technological advances in media, it has become significantly easier to reach a larger audience with minimum effort. Consequently, it has allowed businesses to reach more people with less money going into advertising. As these cost-effective techniques have become popularized, businesses have begun to incorporate them into their marketing strategies.

Listed below are some of the most inexpensive, yet effective ways to market your business:


Networking is the act of meeting fellow business professionals. It allows business owners to promote their company face-to-face with other business owners and workers, both in their field and out. By growing your personal network, you are building more connections with customers and other businesses that will help grow your brand. Networking is capable of helping you connect with businesses that you may have not had the opportunity to prior, increasing your overall exposure.

Networking events are held across the country almost every day, making them accessible to anyone who has a desire to grow their business. Their accessibility is what makes them so effective and provides business owners with opportunities to collaborate with other companies.

Social media

Establishing a social media presence allows you to connect with a broad audience that covers a variety of demographics and maximizes your potential consumer outreach. Creating a social media page, on most sites, is free and provides you with a platform to promote your business. While there is a possibility that you will be satisfied with the size of the audience you have reached, there is also a very good chance that you may not. If you are not receiving the attention you imagined, there are ways of payment to ensure that your page will be seen by more people, however that would not be as cost-effective.

Creating unique content on social media can increase the engagement on your page. If there are hundreds of people are viewing your page, you must be sure to make your content appealing enough to bring those viewers in as customers. Regardless of your following size, social media is a cheap and effective way to promote your business.


Who doesn’t love to get something for a lower cost than it should be?

Providing discounts towards the services that you offer can bring in new customers that are eager for a deal, while allowing you to retain current customers that may have been looking for a cheaper alternative. While it may not seem cost-effective since you are lowering the profit brought in on specific products, bringing in new customers will often make up for that loss. Even after discounts end, many customers are likely to remain with your company, having built a sense of loyalty with you.

Create a website

Just as social media promotes your business in a free yet effective way online, websites allow you to grow your internet presence, while also giving your customers a way to view your business’ values before purchasing anything. Websites that are neatly organized and structured in a way that is easy to navigate will likely have higher viewer engagement on their site, reaching a larger audience.

Press releases

Press releases allow your clients to stay up to date with your business, as they are updated on any important information or news that may be of use to them. When your customers feel that they are constantly being informed on the latest actions of your business, they are more likely to remain with your company. Along with building trust within consumers, it is also a quick and effective method to spread any recent actions taken by your business that would benefit or attract clients.

While these are just a few of the cost-effective ways that companies are able to market themselves, there are countless others that work just as well. Different companies operate under different criteria and what may work for one, may fail for another. It is important to take this into consideration when marketing your business, as you want to utilize the strategies that provide you with the most engagement.

Daniel Neshan is currently a senior, majoring in Digital Media at Bergen County Technical High School in Teterboro, NJ. He is a student writer for Meadowlands Media, who plans to pursue his passion for journalism and broadcast media in college.