Hartz has leased 60% of Fairways at Cranford, its latest adaptive reuse project at 750 Walnut Ave. that transformed a 410,000-square-foot obsolete office complex into 250 new apartments.
Fairways at Cranford represents the culmination of a difficult decision Hartz made after its long-term anchor tenant departed in 2017. Rather than attempt to relet outdated suburban office space, the Secaucus-based firm chose to redevelop the site into a vibrant residential commu-nity.
“It was a very difficult decision, but reinvention was the only option,” said Gus Milano, President and COO of Hartz. “Today, Fairways at Cranford proves that with the right vision and team, you can take a distressed real estate asset and create one of Union County’s most desirable places to live.”
Designed by Minno & Wasko Architects and Planners and built by March Associates Construction, the two-building community features a wide range of upscale amenities: grilling stations, a theater room, co-working suites with private meeting spaces, a resident lounge with bar and dining areas, and a fully equipped fitness center. Each building also includes a welcoming lobby, clubroom with outdoor access, ample parking, and electric vehicle charging stations.
“This was one of the most successful and rewarding projects we’ve completed in our 40 years of business,” said Lou March Jr., President of March Associates Construction. “The results demon-strate what’s possible when a talented, dedicated team collaborates on a shared vision.”
Greystar serves as the exclusive leasing and management partner for Fairways at Cranford,. The fast-paced lease-up underscores the demand for high-quality, amenity-rich rental options in central New Jersey. With Fairways at Cranford, Hartz continues its legacy of innovation, turning challenges into opportunities and bringing lasting value to local communities.
Hartz s one of the largest privately held real estate owners and developers in the United States, with a portfolio spanning residential, office, industrial, retail, and hotel properties. Founded in 1966 and headquartered in Secaucus, NJ, Hartz has a proven track record of transforming properties to meet evolving market needs.