Innovate or Evaporate

Truer today than ever before

Many talk about innovation, but very few are actually innovative.

Innovation is about seeing things differently.

I often ask people “what do you want to be”? And the typical response I get is “I’ve been thinking about that for a long time”.

What good is thinking about it? Why don’t you do something about it?

Unfortunately, most people spend their lives thinking about it, but not doing anything about it. They let someone else do something about it and forfeit their destiny to someone else’s plan.

Obviously, if you aren’t innovative your identity will evaporate! Many just want to blend in while innovation is about standing out.

Everybody has a unique skill set, but few actually know what that unique value proposition that they possess is. The goal should be to do what you do best and enjoy the most so that you can have a fulfilling and financially successful career.

However, if you have never determined what your unique value proposition is, you probably are working for someone, unfulfilled in your work and financially insecure in your career.

The only thing that we all have an equal amount of is time. We all are taller or shorter, faster or slower, thinner or heavier, etc. However, we all have the same amount of time, and it is how we use that time that results in either success or failure in our lives.

Most people waste most of their time doing everything but thinking about the most important aspect of life – MONEY! It’s not that they aren’t thinking about money, but not how to make more money.

It’s obvious that innovators like Jeff Bezos, Elon Musk, Warren Buffett and others like them have made a lot of money. It’s a fact that a small percentage of successful innovators make more than the rest of the population combined.

So the question is: “What are you doing to be innovative so that you can make more money and have a more fulfilling and financially secure future?”

Robert M. Donnelly is an author, educator and brand builder for businesses and individuals. His consultancy business is called His corporate life was spent in executive positions with IBM, Pfizer and EXXON and then as the CEO for several U.S. subsidiaries of foreign multinational firms. Professor Donnelly is on the faculty of Saint Peters University as well as Rushmore University, a global online university. His latest book is Personal Brand Planning for Life, available on Amazon. He also functions as an interim executive. You can contact him at or visit his website at