Business Wise

Effectively Positioning your Brand

Today, more than ever before, your mind is “drowning” in marketing messages from every imaginable social media marketing source, on your phone, tablet and computer. When your mind becomes “saturated” like it is today and ...

Innovation & Technology

AI and Marketing: Put hot and cold drinks ...

Kuerig, the pioneer in coffee pods and coffee machines, has leveraged an A.I. – fueled strategy during the pandemic in combination with recently acquired Green Mountain and soda maker Dr Pepper Snapple Group. Keurig Dr ...

Business Wise

The Importance of Personal Branding

Every brand has an emotional personality – favorable, neutral or negative. This concept applies to a person as well as a product, but most people do not realize that they are a living brand with ...

Business Wise

What do we do now?

Covid 19 has changed the world of business and everyone in it. The careers of many executives, managers and others involved in the global business community have been altered in ways that nobody could have ...

Business Wise

The Power of Self-Discipline

The well known author Mark Twain said “There are a thousand excuses for failure, but never a good reason”. We all have a fundamental wish list to want to make more money, spend more time ...

Innovation & Technology

Branding: The changing dynamics of innovation

Brand identity has been a powerful marketing goal for many large firms over the past years. Brands have established an ownership position in consumer’s minds. The basis being to signify provenance associated with a consistent ...

Entrepreneurship

The Entrepreneur’s Journey

The concept of entrepreneurship is discussed in one way or another—all day every day. Successful entrepreneurs are frequently mentioned in the press all over the world. Entrepreneurship spawned the popular television series Shark Tank. Business ...

Tech Talk

Fast Food Serving Up AI

The adoption of artificial intelligence is spreading to fast food. McDonald’s, the pioneer of fast food, is embracing AI as a way to increase sales and decrease costs. They actually have invested millions in acquiring ...

Business Wise

Entrepreneurship 101: Clarifying & Branding Your Niche

I am currently working with some young entrepreneurs who are carving out a niche for their start up venture in the emerging eco-friendly healthy eating space growing in popularity with more and more millennials. Eco-friendly ...

Business Wise

What is your company’s unique value proposition?

Does your company really matter? If your company disappeared today, would the world be different tomorrow? This is a critical question for any business owner or CEO to be able to answer and many find ...