Marketing & Branding

Brands Exist In The Mind

Brands exist in the mind! This statement confuses many because they have been conditioned to think of a brand as a physical thing that they buy. Very few consider how that product that they favor ...

Business Wise

Robots are Climbing the Corporate Ladder

Self-checkout examples at local supermarket’s, and all of the similar AI and machine learning business algorithms are accelerating in Corporate America! The pandemic and the transition to remote work has led companies to implement a ...

Human Resources & Operations

The New World of Work: Has the pandemic ...

The pandemic has changed the way we live, shop and work. The aftermath will be a continuation of our lives virtually in one form or another. COVID-19 has transitioned us to the value of mobile ...

Business Wise

Goal Setting: Your Top Priority

What do you want to be? A question I frequently ask, but often do not get a clear answer to. A primary goal for you should be the ability to answer that question for yourself. ...

Business Wise

Effectively Positioning your Brand

Today, more than ever before, your mind is “drowning” in marketing messages from every imaginable social media marketing source, on your phone, tablet and computer. When your mind becomes “saturated” like it is today and ...

Innovation & Technology

AI and Marketing: Put hot and cold drinks ...

Kuerig, the pioneer in coffee pods and coffee machines, has leveraged an A.I. – fueled strategy during the pandemic in combination with recently acquired Green Mountain and soda maker Dr Pepper Snapple Group. Keurig Dr ...

Business Wise

The Importance of Personal Branding

Every brand has an emotional personality – favorable, neutral or negative. This concept applies to a person as well as a product, but most people do not realize that they are a living brand with ...

Business Wise

What do we do now?

Covid 19 has changed the world of business and everyone in it. The careers of many executives, managers and others involved in the global business community have been altered in ways that nobody could have ...

Business Wise

The Power of Self-Discipline

The well known author Mark Twain said “There are a thousand excuses for failure, but never a good reason”. We all have a fundamental wish list to want to make more money, spend more time ...

Innovation & Technology

Branding: The changing dynamics of innovation

Brand identity has been a powerful marketing goal for many large firms over the past years. Brands have established an ownership position in consumer’s minds. The basis being to signify provenance associated with a consistent ...