Business Wise

Revisiting marketing in turbulent times

While the times have changed – the fundamentals of marketing haven’t. Marketing is about change, maintaining the competitive advantage. Let’s review the basic steps in successful marketing for any company: Your brand must have value ...

Business Wise

QR Codes – The Next Step

Basically, QR codes (a pixelated black-and white square) are bar codes that enable touchless electronic transactions. Anyone with a smart phone camera can scan the QR code and be taken to the sponsor’s site and/or ...

Business Wise

Achieving profitability via automation

Businesses across the board turned to technology last year to keep their operations going amid social distancing requirements and contagion fears. The trend toward automation that was already underway has been accelerated to reduce employee ...

Business Wise

Unique Value Proposition: Revisiting the Concept of Business ...

Strategy sets the direction for any company. However, many firms do not have a clear written strategic plan as to how the company will continue to grow profitably. Every company has a unique culture and ...

Marketing & Branding

Brands Exist In The Mind

Brands exist in the mind! This statement confuses many because they have been conditioned to think of a brand as a physical thing that they buy. Very few consider how that product that they favor ...

Business Wise

Robots are Climbing the Corporate Ladder

Self-checkout examples at local supermarket’s, and all of the similar AI and machine learning business algorithms are accelerating in Corporate America! The pandemic and the transition to remote work has led companies to implement a ...

Human Resources & Operations

The New World of Work: Has the pandemic ...

The pandemic has changed the way we live, shop and work. The aftermath will be a continuation of our lives virtually in one form or another. COVID-19 has transitioned us to the value of mobile ...

Business Wise

Goal Setting: Your Top Priority

What do you want to be? A question I frequently ask, but often do not get a clear answer to. A primary goal for you should be the ability to answer that question for yourself. ...

Business Wise

Effectively Positioning your Brand

Today, more than ever before, your mind is “drowning” in marketing messages from every imaginable social media marketing source, on your phone, tablet and computer. When your mind becomes “saturated” like it is today and ...

Innovation & Technology

AI and Marketing: Put hot and cold drinks ...

Kuerig, the pioneer in coffee pods and coffee machines, has leveraged an A.I. – fueled strategy during the pandemic in combination with recently acquired Green Mountain and soda maker Dr Pepper Snapple Group. Keurig Dr ...