Business Wise

The Importance of Personal Branding

Every brand has an emotional personality – favorable, neutral or negative. This concept applies to a person as well as a product, but most people do not realize that they are a living brand with ...

Business Wise

What do we do now?

Covid 19 has changed the world of business and everyone in it. The careers of many executives, managers and others involved in the global business community have been altered in ways that nobody could have ...

Business Wise

The Power of Self-Discipline

The well known author Mark Twain said “There are a thousand excuses for failure, but never a good reason”. We all have a fundamental wish list to want to make more money, spend more time ...

Innovation & Technology

Branding: The changing dynamics of innovation

Brand identity has been a powerful marketing goal for many large firms over the past years. Brands have established an ownership position in consumer’s minds. The basis being to signify provenance associated with a consistent ...

Entrepreneurship

The Entrepreneur’s Journey

The concept of entrepreneurship is discussed in one way or another—all day every day. Successful entrepreneurs are frequently mentioned in the press all over the world. Entrepreneurship spawned the popular television series Shark Tank. Business ...

Tech Talk

Fast Food Serving Up AI

The adoption of artificial intelligence is spreading to fast food. McDonald’s, the pioneer of fast food, is embracing AI as a way to increase sales and decrease costs. They actually have invested millions in acquiring ...

Business Wise

Entrepreneurship 101: Clarifying & Branding Your Niche

I am currently working with some young entrepreneurs who are carving out a niche for their start up venture in the emerging eco-friendly healthy eating space growing in popularity with more and more millennials. Eco-friendly ...

Business Wise

What is your company’s unique value proposition?

Does your company really matter? If your company disappeared today, would the world be different tomorrow? This is a critical question for any business owner or CEO to be able to answer and many find ...

Business Wise

Practical Lean Business Plan in Four Steps

One of the most common reasons for business owners not getting the benefit of business planning is putting off doing a plan because it seems too hard. People still think of a business plan as ...

Business Wise

The Life Cycle of a Business

What happened to a billion dollar company that died over the last 70 years? What lessons are there to be learned for CEOs? On Oct. 15 last year Sears Holdings, with revenues of $13.2 billion ...