Business Wise

Building Brand Equity

My new book, The Definitive Guide to Brand Building, is all about building and maintaining brand equity–the most important asset any company has. Every CEO and every C suite executive needs to read this book. To ...

Tech Talk

Alexa Meets Skype

Amazon does it again with the introduction of their new “Echo Show” series of innovative speakers. The Echo Show has a 7 inch touch screen and a video camera that allows people to place video ...

Continuing Education & Business Training

Audio Introduction to ‘Personal Brand Planning For Life’ ...

Business Wise

Innovation: A New & Better Way of Doing ...

Quite simply, innovation is about doing things differently. The impact of which disrupts the way things were and eventually obsoletes the old way of doing things. Customers are very fickle, they may love what you ...

Business Wise

Why Do I Need to Develop a Personal ...

Technology is automating jobs out of existence and in the process altering traditional career paths. Competition for the remaining jobs is intensifying exponentially. Obviously, to succeed in the new world of work you will have ...

Business Wise

The ‘Everything Company’ Outsourcing Mundane Tasks

The personal home assistant, like Alexa from Amazon is one of the first in a growing series of devices that will eventually relieve you of mundane tasks allowing you to utilize your time more efficiently. ...

Business Wise

Ease Of Access Is The New Competitive Advantage

In our hyper technology driven world a new marketing imperative has reinforced the age old concept of endearing brand loyalty. It is creating a cumulative competitive advantage. Easing customer access to a product is reinforcing ...

Business Wise

New Marketing: The Shift to Digital

Since business is about marketing, applying digital technology has become the most critical element for any company in the battle for the customers’ mind and profitability. Let’s review the digital drivers and their value: Online ...

Business Wise

Defining the origins & uses of big-data

What is big-data? Big-data has been described as the crude oil of the digital economy. It is a commonly used term for data that is intricate and has various capabilities. Although big-data is structured and ...

Business Wise

Value of a Business Plan

People would think that anyone starting a new business would have a business plan, or even more importantly anyone running a growing firm certainly would have one. Surprisingly, many people start their business without a ...