Business Wise

Ease Of Access Is The New Competitive Advantage

In our hyper technology driven world a new marketing imperative has reinforced the age old concept of endearing brand loyalty. It is creating a cumulative competitive advantage. Easing customer access to a product is reinforcing ...

Business Wise

New Marketing: The Shift to Digital

Since business is about marketing, applying digital technology has become the most critical element for any company in the battle for the customers’ mind and profitability. Let’s review the digital drivers and their value: Online ...

Business Wise

Defining the origins & uses of big-data

What is big-data? Big-data has been described as the crude oil of the digital economy. It is a commonly used term for data that is intricate and has various capabilities. Although big-data is structured and ...

Business Wise

Value of a Business Plan

People would think that anyone starting a new business would have a business plan, or even more importantly anyone running a growing firm certainly would have one. Surprisingly, many people start their business without a ...

Business Wise

Personal Branding: What’s It All About?

One of the hottest topics these days, right up there with Big Data, is personal branding. Since technology is automating many jobs out of existence and altering traditional career paths in the process, the competition ...