What do you want to be?

This is a question that is hardly ever part of anyone’s thought process when contemplating a life of work. However, it is critical to their success because, if you don’t know what you want to be, you can’t be it.

Unfortunately, most people don’t know what they want to be and as a result they wind up becoming part of someone else’s plan for what they want to be. Many invest their sweat equity into somebody else’s profitability, instead of investing in themselves.

They work diligently to enhance the brand equity of the companies they work for instead of their own brand equity. Most people do not realize that they are a brand, too.

Life is about money and money is the daily preoccupation of most people. So, if money is critical to life and happiness, then determining how to make more money should be your daily, weekly, monthly, and annual goal. However, most people are doing everything, but concentrating on how to make more money. They are watching others make money on TV and complaining about the daily distractions hyped by the news media- the majority of which they have no control over.

Without a specific goal to monitor and achieve, it is easy to be distracted by the mundane activities of living. If you don’t know what you want to be you cannot set that as a goal and you will easily succumb to a variety of daily perceived crises.

You need to be compassionate about something e.g., doing what you do best and enjoy the most. If you are compassionate about being successful about what you do, you will have more fun, stay committed, and achieve more.

Every day represents an opportunity to learn more, do more, and grow in your life and career. Why waste them doing nothing that is personally productive? If you are not growing, you are contracting. If you are not moving forward, you’re moving backward.

Today, more than ever before, opportunity abounds for those who are pursuing their passion. Social media marketing allows anyone to brand themselves and promote their unique value proposition – their brand. Your brand is all about what you do in the way that you do it that adds value to people’s lives.

So, the question is – what do you want to be and what are you doing to be it?


Robert Donnelly


Robert M. Donnelly is an author, educator and brand builder for businesses and individuals. His consultancy business is called DoctorBusiness.com. His corporate life was spent in executive positions with IBM, Pfizer and EXXON and then as the CEO for several U.S. subsidiaries of foreign multinational firms. Professor Donnelly is on the faculty of Saint Peters University as well as Rushmore University, a global online university. His latest book is Personal Brand Planning for Life, available on Amazon. He also functions as an interim executive. You can contact him at rmdonnelly@aol.com or visit his website at DoctorBusiness.com.