It’s All an Illusion — Or is it? Find Out at Paradox Museum’s American Dream Location

Art, illusion, and adventure rendezvous at the American Dream Meadowlands location of the Paradox Museum, where people of every age can experience the Jersey Diner-themed Upside Down room and over 70 other mind-twisting, eye-tricking experiences.

The educational entertainment spot encompassing 11,000 square feet brings visitors one-of-a-kind exhibits that offer lessons about vision, perception and the human brain. With locations in Europe and the U.S., the Paradox Museum opens in mid-July at American Dream Meadowlands in East Rutherford.

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“American Dream embraces big ideas and immersive experiences that inspire the imaginations of guests of all ages, and we could not be more excited to welcome Paradox Museum. With the scope of a venue like American Dream, we have a unique opportunity here to engage guests through interactive exhibits and moments of thrilling discovery,” said American Dream CEO Don Ghermezian.

The Paradox Museum will be located next to Blacklight Mini Golf and will take people roughly 90 minutes to experience all of the exhibits. Employees dressed in QR code uniforms will guide visitors as they maneuver through the interactive exhibits.

Admission is $29 for those 12 years old and up; $25 for ages 4 to 11 and under 4 is free.

Harris Douros, Paradox Museum CEO, said the museum offers an experience that will “touch the hearts and minds of those who wish to truly challenge their senses.”

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“American Dream is thrilled to welcome the Paradox Museum to our lineup of world-class attractions and entertainment experiences,” said Bryan Gaus, senior vice president and general manager of American Dream. “We are so excited for our guests to journey through this incredible museum and absorb all of the mystery and wonder packed into every corner of the exhibit.”

American Dream spans over 3 million square feet and offers retail and dining along with numerous entertainment options like DreamWorks Water Park, Nickelodeon Universe Theme Park, SeaLife Aquarium, ice skating rink, Big Snow indoor ski slope, the giant observation wheel, and much more.

Cindy Capitani is the Communications & Content Manager at the Meadowlands Chamber. Send press releases and inquiries to