In what might be the most interesting mashup on St. Patrick’s Day since dipping fries into a Shamrock Shake (or bringing sundried tomatoes and fresh mutz to a corned beef & cabbage party), it’s this — Kerrygold Irish Cheese x jeans x a cheese pocket in those jeans.
Irish Cheese & Designer Duds
Yes, all of you crazy cheese lovers, you read that right. Jeans with a built-in cheese pocket is something we’ve always needed and longed for but just didn’t have the words to ask (and didn’t know we always had it). The beauty of this concept is the beauty of cheese itself — room temperature brings out more flavors — and is there any better snack, meal, or dessert than cheese? (No.)
Back to Kerrygold Cheese Pocket. Everyone (perhaps just a few people) eye that tiny pocket on the right hip every time they put their legs into jeans. Then (maybe) recall that tiny pocket has been there since 1974 (why, just, why)? No one knows the point of this little pocket or even its intended use.
Cheese & Irish Folklore
It’s a question baffling a handful (or thousands) of people for hours, months, (or even decades). According to Irish folklore, cheese was hidden in clothing to fend off mischievous faeries. While fending off mischievous faeries is as good a reason as any to sneak any cheese in your bag, it’s absolutely OK to smuggle any cheese as a fail-safe to who-knows-what might be waiting on the other side of food.
Iconic Irish brands Kerrygold and Native Denims are announcing a new collab that solves the age-old mystery, what is that extra little pocket in jeans really for? The answer: these pockets were meant to carry gold (Kerrygold cheese snacks, that is).
About Kerrygold USA
Kerrygold was established in 1962 as a premium brand, befitting the rich quality of grass-fed Irish milk. Kerrygold initially launched as a single product brand and is now regarded as Ireland’s most successful food brand sold in markets across the world
Kerrygold dairy farmers are committed to the co-operative ideal; working together to produce only the very best grass-fed dairy products. Kerrygold cows graze freely on the fields of 14,000 small family farms; each one using unique dairy farming traditions passed down through generations of family. It is this grass-fed milk that delivers the rich tasting, higher quality dairy products that Kerrygold is famous for.
Recently surpassing one billion dollars in annual US sales, this achievement marks a significant milestone for the brand who has seen rapid growth over the past 12 months, including the acquisition of four million new consumers.
Today, consumers all over the world enjoy the unique taste of Irish grass-fed dairy. Kerrygold Pure Irish Butter is the number two butter brand in the US and Kerrygold Dubliner Irish Cheese is the number one specialty cheddar.
About Native Denims
Native Denims manufacture premium hand-made jeans in Ireland at the Chocolate Factory, Dublin. This came to fruition in 2018 as they perceived a void existed in the premium denim space for high quality, well-fitting sustainable fashion items manufactured using traditional methods on the island of Ireland.