The New York Jets recently announced a multi-year exclusive agreement with OUTFRONT Media, one of the largest and most-reliable IRL media companies in the country. OUTFRONT operates billboards and transit displays among many other advertising methods to help companies engage with their audience in new ways.
Jets advertising partners are able to engage with fans before, during and after games by utilizing OUTFRONT’s various options for outdoor media, activations and creator-led storytelling. The partnership allows advertisers to expand their reach beyond MetLife Stadium, connecting with fans throughout their entire gameday journey, as they head to the stadium and after the game ends.
By combining MetLife Stadium’s sponsors with OUTFRONT’s digital network, it allows brands to activate campaigns for viral moments, such as player milestones, rivalries and stellar plays, as they occur. Brands also have the opportunity to gain access to OUTFRONT Studios, the company’s creative team.
“New York Jets fans are among the most loyal in sports, and their passion doesn’t begin at kickoff or end at the final whistle. This partnership helps brands connect with fans across the entire journey while unlocking faster, more dynamic ways to activate around culture in real time,” said Stacy Minero, CMXO, OUTFRONT.
OUTFRONT recently supported over 115 brand campaigns throughout the 2026 FIFA World Cup this summer and will now be turning its attention towards the NFL as the football season rapidly approaches. With a season full of entertaining games just a month away, OUTFRONT is looking to help advertisers capitalize on it.
“Our fans are at the heart of everything we do, and our partnership with OUTFRONT creates new opportunities to connect with them in meaningful ways especially as we get back to football,” said Jeff Fernandez, Jets SVP, Business Development + Ventures. “By combining our partners with OUTFRONT’s expansive media platform, we’re helping partners engage audiences throughout the region and creating experiences that extend the excitement of Jets football far beyond gamedays.”
The collaboration looks to build upon the company’s success with using viral moments to create engaging IRL experiences. With partnerships across the country, OUTFRONT’s pairing with the New York Jets looks to be an effective move for the team’s advertisers.