The official regional poster for the FIFA World Cup 2026™ New York New Jersey Host Committee was unveiled yesterday (April 15) in Times Square Manhattan, New York City, and at MetLife Stadium Meadowlands in East Rutherford, New Jersey.
Designed by South Orange, N.J. native, Brooklyn-based, and award-winning artist Rich Tu, the poster is a visual celebration of the tournament that also marks the beginning of an ambitious beautification initiative. (MetLife will be called New York New Jersey Stadium during the tournament.)
The digital poster will offer passersby a chance to see it every time they look up, FIFA said in a statement about the poster.
World Club World Cup 2025 and World Cup 2026
The 2026 FIFA World Cup will be the first edition of the tournament to be hosted across three countries: the United States, Canada, and Mexico. New York New Jersey was selected to host 9 FIFA Club World Cup 2025 games and 8 FIFA World Cup 2026 matches, including both Finals.
“This poster is a bold celebration of everything that makes the NYNJ region so dynamic — our diversity, creativity, and unmistakable energy,” said Bettina Garibaldi, Chief Marketing and Communications Officer of the NYNJ Host Committee.
“Rich Tu’s design captures the essence of who we are: a region that stands out. It reflects the communities we’re proud to represent, and it sets the tone for how we’ll engage, excite, and inspire fans on the road to 2026,” Garibaldi added.
Bringing Art To The People
For those eager to see it in person, the poster is on display at 352 Marin Blvd. in Jersey City, “a fitting first location, according to the statement.
“Jersey City is one of New Jersey’s most diverse cities and home to the state’s largest Filipino community.” The city also holds personal significance for the artist, a proud first-generation Filipino American.
To further elevate the moment, the design will also be displayed at Poster House NYC, a museum dedicated to poster art. There, it will live as part of the museum’s permanent collection, celebrating the intersection of art, sport, and culture.
FIFA World Cup Halftime Show = Curation By Coldplay
The 2026 men’s World Cup Final at the Meadowlands in East Rutherford, New Jersey, is taking a page from the Super Bowl and including a halftime show. Chris Martin, the lead singer of the British rock band Coldplay, is working with FIFA to curate the first-ever Super Bowl-style halftime show for the 2026 FIFA World Cup final.
While Coldplay will not be performing, they are helping curate the list of performers for the FIFA World Cup final halftime show. The band will play a key role in advising FIFA on the production of both the halftime show and the Times Square takeover, said FIFA President Gianni Infantino.
FIFA World Cup 2026™: The Biggest Sporting Event Ever
With three Host Countries, 16 Host Cities, 48 teams and 104 matches, FIFA World Cup 2026™ will be the largest tournament in history. The event culminates with the Final at New York New Jersey Stadium (MetLife Stadium) on July 19, 2026, alongside unique fan experiences throughout the NYNJ region.
The FIFA World Cup 2026™ New York New Jersey Host Committee is the local organizing body responsible for delivering eight FIFA World Cup 2026™ matches in the NYNJ region, including the Final match.
The organization coordinates between key city and state stakeholders and FIFA to ensure world-class planning and delivery of infrastructure, facilities and services. The committee’s goal is to create the most engaging, accessible and impactful FIFA World Cup 2026™ experience for all fans, athletes, partners and NYNJ communities.
In the leadup to the final, some of the host cities will have their own theme music as well. In New York and New Jersey, the music representing the region will be played at local airports, transit hubs, and other highly visited locations.
About Artist Rich Tu
Rich Tu earned his BFA in Communication from Rutgers University before completing his Master’s in Illustration at the School of Visual Arts (SVA) in New York.
Deeply involved in the creative community through the studio Sunday Afternoon, he teaches design at SVA and is the co-founder of the COLORFUL Awards with The One Club for Creativity, an initiative dedicated to creating opportunities for early-career artists from diverse backgrounds.
His solo exhibit Human Response was recently nominated for a Webby Award, and his work has been recognized by ADC Young Guns, D&AD, CLIOs, Webby Awards, The Society of Illustrators, and more.
About FIFA World Cup 2026™ New York New Jersey Host Committee
FIFA World Cup 2026™ will be the biggest sporting event ever — three Host Countries, 16 Host Cities, 48 teams, and 104 matches will unite an entire continent to showcase a momentous new tournament format.
The FIFA World Cup 2026™ New York New Jersey Host Committee is the local organizing body responsible for delivering eight FIFA World Cup 2026™ matches in the NYNJ region, including the Final match.
The organization coordinates between key city and state stakeholders and FIFA to ensure world-class planning and delivery of infrastructure, facilities, and services. The committee’s goal is to create the most engaging, accessible, and impactful FIFA World Cup 2026™ experience for all fans, athletes, partners, and NYNJ communities