The New York Red Bulls are partnering with Levy, the industry leader in sports and entertainment hospitality, to bring an enhanced food, beverage, and retail experience to Sports Illustrated Stadium, in Harrison, New Jersey.
The collaboration is aimed at redefining the Sports Illustrated Stadium experience for all guests and setting a new standard for hospitality, the Red Bulls said in a statement.
Levy takes over concessions and premium dining throughout the stadium starting with the 2026 season. in addition, the company is also curate a customized collection of exclusive team gear at the stadium’s team shops.
Part of ‘Vision’
“Our vision has always been to provide the premier soccer, sports, and entertainment destination in the region,” said Marc de Grandpré, President & General Manager, New York Red Bulls. “Whether you’re here for a Red Bulls match, a world-class concert, or any marquee event, every fan should feel they’re part of something unforgettable.
“With Levy, we’re raising the bar on hospitality and atmosphere so that every guest who walks through our doors in 2026, and beyond, will experience the very best—before, during, and after the main event,” de Grandpré added.
The Red Bulls said that Levy is known for its innovative approach to hospitality at iconic venues across the globe and will introduce fresh concepts and offerings tailored to match the energy and passion of New York Red Bulls fans.
Levy at Barclays Center in Brooklyn
At the Barclays Center in Brooklyn, for example, hospitality is at the center of renovations, where plans are in the works for all kinds of upgrades, including a two-level, 6,800 sq ft communal space for fans to eat, drink, talk about the game, and take part in activations and play zones, according to press reports.
As hospitality provider, Levy, behind the scenes, sees its food options are frequently given rave reviews across social other media. In-seat dining, white-glove waiter service, premium cocktails, and wine club and other fan options. Ceviche and lettuce wraps, mini brats, a mac ‘n’ cheese bar, and other unique and popular combinations complement offerings from local eateries.
Levy & Red Bulls & Sports Illustrated Stadium
Over the coming months, Levy and the Red Bulls will shape a new hospitality identity, look, and feel that fans will experience through a significant investment into the stadium culinary, merchandise, and operations offerings.
This will include:
🍜new signature menu concepts
🍻expanded partnerships with local restaurants, purveyors, and breweries
🤖self-service technology to increase speed and convenience
More details will be revealed leading into the 2026 season, the Red Bulls said.
“This is more than just an exciting new partnership with one of the most passionately supported franchises in Major League Soccer, it’s an opportunity to collaboratively create a gameday environment with unique New York Red Bulls energy,” said Andy Lansing, CEO of Levy.
“Together, we’ll make match days electric, and we look forward to serving fans with an elite culinary, hospitality and retail experience in 2026,” Lansing said.
Levy Leads the Market
Levy is the market leader in sports and entertainment hospitality, serving fans at legendary venues such as Wrigley Field, Mercedes-Benz Stadium and Barclays Center, the Red Bulls said.
The company’s network features the most prominent soccer venues across the country, including the new Arthur M. Blank US Soccer National Training Center under development just outside Atlanta, as well as more than a dozen MLS venues. The firm recently expanded across the pond and now serves fans and supporters at soccer venue Tottenham Hotspur Stadium in London as well as Johan Cruijff Arena in the Netherlands.
Rank + Rally likewise holds partnerships with major soccer venues and MLS franchises and recently announced a league-wide retail partnership with the NWSL, according to the team’s statement.
The collaboration will debut during the Red Bulls 2026 home opener.
About the New York Red Bulls
New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. New York Red Bulls play home matches at Sports Illustrated Stadium in Harrison, New Jersey. The three-time MLS Supporters’ Shield Winners are owned by the Austrian beverage company Red Bull, for which the team is named. The Red Bulls offer one of the nation’s premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.
About Sports Illustrated Stadium
Sports Illustrated Stadium is the benchmark in the North American soccer stadium landscape and sets the standard for other venues of its kind across the continent. The 25,000-seat state-of-the-art facility located in Harrison, New Jersey is the home to the New York Red Bulls of Major League Soccer (MLS) and Gotham FC of National Women’s Soccer League (NWSL) and opened in March 2010. Since then, Sports Illustrated Stadium has hosted a number of top club and international squads including the U.S. Men’s and Women’s National Teams, Ecuador, Colombia, RB Leipzig, Bayern Munich, Arsenal, Manchester City and Juventus. The stadium has also hosted concerts, rugby, football and more. The stadium is structured to create a distinct soccer atmosphere as fans in the front row are just 21 feet from the touchlines. Its dynamic roof is a curving structure that wraps the entire stadium in an elegant metal shell to create an architectural statement of power and elegance.
About Levy
The disruptor in defining the sports and entertainment hospitality experience, Levy is recognized as the market leader and most critically acclaimed hospitality company in its industry. Levy has twice been named one of the 10 most innovative companies in sports by Fast Company magazine and has been honored by Forbes as a Best Large Employer, Best Employer for Diversity, and Best Employer for Women. Levy’s diverse portfolio includes award-winning restaurants; iconic sports and entertainment venues, zoos and cultural institutions, theaters and music festivals, and convention centers; as well as the Super Bowl, Grammy Awards, US Open Tennis Tournament, Kentucky Derby, Coachella and Stagecoach Music Festivals, and NHL, MLB, NBA, NFL, and MLS All-Star Games. For more, visit levyrestaurants.com or follow us on LinkedIn , Instagram, and X.
