A new survey conducted by Morning Consult commissioned by the American Hotel & Lodging Association (AHLA) found that while Americans remain hesitant about traveling, they overwhelmingly support efforts by Congress to help the travel industry recover including helping hotels keep their doors open and bring back employees, as well as incentivizing Americans to travel again.
With only 18% of respondents reporting taking an overnight trip since March, the devastation caused to the hotel industry is already nine times worse than 9/11, with more than 8 in 10 hotels having to lay off or furlough workers during the pandemic.
Key findings:
- 70% of Americans support the passage of additional economic stimulus for the industries most negatively impacted by the pandemic, including the travel and hospitality sectors.
- By nearly a 3-1 margin, Americans support a new, temporary federal travel tax credit to encourage people to travel (61% support, 21% oppose).
- By nearly a 3-1 margin, Americans support restoring the business entertainment expense deduction to encourage business travel (57% support, 21% oppose).
- By more than a 3-1 margin, Americans support efforts by the federal government to require banks to offer debt relief or forbearance on commercial hotel mortgages (63% support, 16% oppose).
“As communities reopen, we are encouraged to see people begin to travel and some hotel jobs return, but make no mistake, most hotels are still trying to survive. Americans overwhelmingly support efforts by Congress to provide the hotel industry with additional support to ensure we can bring back our employees and keep our doors open,” said Chip Rogers, president and CEO of the American Hotel & Lodging Association. “We need Congress to continue to prioritize the industries and employees most affected by the crisis, so we can retain and rehire the people who power our industry, our communities and our economy.”
The industry has laid out a “Roadmap to Recovery” calling on Congress to help hotels retain and rehire employees, protect employees and guests, keep hotel doors open and incentivize Americans to travel again when it’s safe.
Part of the hotel industry’s roadmap for Congress is providing a temporary tax incentive to encourage domestic travel and restoring the business entertainment expense deduction, which Rogers says will not only provide a boost to hotels and their ability to stay open and retain employees but also the local economies, including restaurants and retail stores that rely on business from travelers.
“By nearly a three to one margin, Americans support these measures to help incentivize domestic travel and aid hotels and other struggling businesses and their employees trying to survive this crisis. Whether you live in a major city, beach resort area or small town off the interstate, hotels are often the anchor to supporting jobs, economic activity and tax revenue for localities across the country,” said Rogers.
Prior to the pandemic, hotels supported one in 25 American jobs—8.3 million in total—and contributed $40 billion in direct state and local tax revenue in 2018 alone. However, because of the sharp drop in travel demand from COVID-19, eight in ten hotels had to lay off or furlough workers. State and local tax revenue from hotel operations are estimated to drop by $16.8 billion in 2020, according to a new report by Oxford Economics released by AHLA.
Looking ahead, the survey also found that travel is not expected to fully return until next year with a majority of Americans saying they have no plans to travel for the rest of 2020.
“The hotel industry was the first impacted by the pandemic and will be one of the last to recover. We are a major economic driver, supporting millions of jobs and generating billions in tax revenue. Getting our economy back on track starts with supporting the hotel industry and helping them regain their footing,” concluded Rogers.
Survey Methodology
This poll was conducted by Morning Consult on behalf of AHLA. The survey was conducted June 16-19, 2020 among a national sample of 2200 Adults. The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
The American Hotel & Lodging Association (AHLA) is the sole national association representing all segments of the U.S. lodging industry and contributes nearly $660 billion to U.S. GDP. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support and workforce development programs to move the industry forward. Every day, America’s hotels make dreams come true, not just for our guests, but also for the 8.3 million people whose jobs we support—more than 1 in every 25 American jobs. Learn more at www.ahla.com
